Is losing weight part of your 2011 resolutions?
I’ll be attending a special event this Tuesday in Chicago to inspire women to focus on what they’ll gain by losing weight, instead of focusing on the numbers on the scale. The event is part of the Special K Challenge Campaign which has been promoted nationwide since the new year. I’ll be attending as a compensated interviewer and recorder, reporting back on the experience to Kellogg’s, their PR firm Ketchum, and my readers.
I hope you’ll join me this Tuesday.
251 North Clinton Street
Chicago, IL 60606
Tuesday, January 11, 2010
Time: 3-6 p.m. CST
I’m not a dieter. I don’t like gimmicky strategies that are not sustainable in the long run. When my jeans get tight, I cut out desserts and turn to satisfying vegetable soups to get comfortable again. And I do some crunches and plank exercises after running. I believe in making every bite count, eating the best ingredients in moderation, and when I’m trying to lose weight, I moderate more. But everyone has to address their weight loss challenge in the structure that works for them. The Special K Challenge consists of replacing 2 meals a day with Special K Products and having 2 Special K snacks as well for 2 weeks. I know that type of structure will appeal to many women. It’s been commended as a viable short term calorie reduction strategy by diet experts.
The reason I’m really excited about Tuesday’s event is the positive, inspirational message of the campaign, almost like we’ll be building a communal vision board to make our weight loss goals achievable. As women we fall so easily into negative, competitive relationships. I’m thrilled to be taking part in a group gathering to support each other. In addition to all the support, there will be coupon books, cereals, snacks, and t-shirts while supplies last.
So let’s talk diets. What works for you when your jeans get too tight for comfort? What weight loss strategies work for you?